Product design studio for startups & small businesses
Designs built for winners
Senior, human-made product design, sped up by AI so you get flawless work in days, not months.
From $3,500/month · 3-month minimum from signing
Only 2 spots left. We never take on more than 5 projects at any given time.
Selected work
Design behind a unicorn and a million monthly visitors
Restaurant ordering platform
UX, UI, Design System
Curated padel travel guide
UX, UI, Design System, AI
POS and booking platform for salons and spas
UX, UI, Design System
Travel app prototype testing new features
UX, UI
The problem with AI design
Every prompt gives you a new design. That is the problem.
Designing with AI on your own is fragmented. Each prompt starts from zero, so every screen comes out a little different, a little incoherent and a little made up. It hallucinates details, forgets what it decided yesterday, and leaves you with files that have no structure for anyone to build from.
Leave it to us. We take the design weight off your shoulders, so you can focus on growing your business.
Slop
- A new look every time you prompt
- Hallucinated details and invented patterns
- Unstructured files nobody can build from
- Fragmented, with no system behind it
Felt
- One coherent design on every screen
- A human checks every detail
- Built on a design system, tracked on one board
- A senior team owns it end to end
How we use AI
AI is the fast hands. A human is the taste.
We use AI where it is strong: research, variations, prototyping and production. We never use it to decide. That is how you get flawless design in days instead of months.
AI does the groundwork
Research synthesis, first-pass variations, prototypes, resizing and documentation.
A human makes every call
Direction, craft, copy, interaction details and final review. Nothing ships unseen.
You get it in days
Tickets come back in days, not the months a traditional agency needs for kickoff and discovery.
The difference in practice
A streamlined workflow. Four steps, not seven.
A traditional agency has to sell, scope and kick off before anyone opens a design file. We start from a ticket on your Linear board.
Traditional agency
7 steps- 1Brief
- 2Proposal
- 3Kickoff
- 4Discovery
- 5Design
- 6Revisions
- 7Handoff
Fullyfelt
4 steps- 1Ticket
- 2Design
- 3Review
- 4Done
Services
Everything a product needs to feel right
Fullyfelt vs. the alternatives
Hiring, outsourcing or prompting? Pick the one you can trust.
| Fullyfelt | In-house hire | Traditional agency | AI tools only | |
|---|---|---|---|---|
| Time to first design | Days | Months to hire | Weeks to scope | Seconds |
| Human taste | Every decision | Yes | Varies | None |
| Senior-led | Always | If you can afford them | Often not | Not applicable |
| Flexibility | Monthly retainer | Fixed salary | Project contracts | Self-serve |
| Risk of slop | Low | Low | Medium | High |
How we work
Tickets in. Finished design out.
Every request is a ticket on a shared Linear board. You see what's being worked on, what's in review and what's done. No status meetings, no surprises.
- 1Join your Linear board. You're invited to a shared Linear team. Your backlog lives there.
- 2Submit tickets. One ticket per request, with a brief, links and a priority.
- 3Watch it move. Backlog, in progress, in review, done. Figma links on every ticket.
Backlog2
FF-14
Onboarding emails
UXFF-15
Empty states
UIIn progress1
FF-11
Pricing page redesign
UIIn review1
FF-9
Button and form components
SystemDone2
FF-7
Mobile navigation states
UIFF-6
Signup flow
UX
Who you work with
A team of senior designers, led by a founder with ten years in startups.
Fullyfelt is a team of product designers led by Lara Rotrakarn, who has spent a decade designing for startups, some of which became unicorns within two years. It is how the team works now: senior, close to yours, and fast because of the tools, not despite the craft.
- Years our founder has spent designing products for startups and small businesses
- 10+Years our founder has spent designing products for startups and small businesses
- Startup to unicorn, on a startup our founder worked on at early stage
- 3.5 yrsStartup to unicorn, on a startup our founder worked on at early stage
- Projects at a time, at most, so every client gets senior attention
- 5Projects at a time, at most, so every client gets senior attention
Pricing
One plan. From $3,500 a month.
A monthly retainer with a 3-month minimum from signing. You get a senior design team, a shared Linear board and work back in days.
Monthly retainer
$3,500/month, from
- Senior product design, from strategy to UI
- Requests as tickets on a shared Linear board
- Design files delivered in Figma or paper
- AI-accelerated delivery, human-reviewed
- A senior team led by founder Lara, 10 years designing for startups
Only 2 spots left. We never take on more than 5 projects at any given time.
3-month minimum from signing. Price shown is the starting point; scope sets the final number.
Ready for design that feels like someone cared?
Only 2 spots left. We never take on more than 5 projects at any given time.